Who we are

Daniel Muir : Founder and Senior Consultant

I’m Daniel Muir, founder of Supply Chain Scotland. With a background in engineering and continuous improvement and over 20 years experience in senior management and supply chain roles in leading manufacturing businesses in Scotland, I’ve gained knowledge and expertise in all areas of supply chain activity.

Daniel Muir

This can be broadly broken into the front end activities of forecasting and planning, material supply and production, through customer service and engaging with customers and suppliers to improve communication and processes, to managing warehousing and distribution. As well as running and improving the day to day operations in these areas, I’ve been involved in and led many projects including:

  • Product redesign and factory reconfigurations.
  • Business process reviews and IT system implementations including scheduling software, warehouse management and ERP systems.
  • Setting up end to end supply chain processes and distribution networks with new and existing customers.
  • Leading the introduction of IBP (integrated business planning).
  • Broader business projects including strategic reviews and acquisition integrations.

I’ve also been a member of the senior leadership team in two leading FMCG businesses, with involvement in managing budgets, strategic projects, corporate strategy and company wide initiatives.

Now, I am passionate about bringing the knowledge and experience I’ve gained through these activities to help other businesses grow and prosper.

You can find out more about my career to date on my LinkedIn profile.

Anne Muir : Partner and Business Development

Anne is a dynamic, entrepreneurial individual with demonstrated success and expertise in Intellectual Property, deal construction, contract negotiation, leadership, sales growth, identifying opportunities, project management and technical marketing.

She has run her own consultancy company focusing on delivering these services predominantly to the pharma and education sectors.

Anne also founded and took to market a clothing brand, Protected Species, launching disruptive new products in the women’s outdoor clothing market – from idea to the high street. Anne led on sales, digital marketing, brand, PR, operations, a successful investment drive and e-commerce for the business.

You can check out Anne’s career history on her LinkedIn profile.

Jamie Buchanan: Associate Consultant

Jamie brings many years of grocery retail and supply chain experience at senior management and Director level in Foodservice, Cash & Carry, Wholesale and Retail channels in Scotland. His early career experience developed B2B sales and stock management skills, before taking control of a delivered wholesale business covering Scotland and Northern England and successfully repositioning the business to supply national and local authority contracts as well as independent businesses, expanding the turnover 5 fold.

In 2000, he moved into retail, taking control of 46 SPAR retail stores, and over the following 16 years grew the estate to 118 stores, during that time working closely with SPAR National and International teams to deliver a number of award winning “stores of the future”, designed to meet changing consumer demands and driving innovation in the sector. As well as managing an extensive retail estate, store design, layout, product ranging, merchandising, and stock control have also fallen under his remit.

With over 16 years experience at board level, and having full profit and loss accountability for a £100m plus division, his strengths lie in corporate strategy, acquisitions, driving efficiency, budgets and end to end supply chain.

Overlapping with his retail career, he has spent 10 years as a Director on the leading Scottish trade association, the Scottish Grocers Federation, and is currently working as the Membership Consultant and Go Local Project Director for the SGF.

More details on Jamie’s career history are available on his LinkedIn profile.

He has always held charitable work close to his heart, raising over £200k for two great Scottish charities, Maggie’s and Edinburgh Sick Kids Foundation, and in 2015 led a team to the summit of Kilimanjaro raising £56k in the process.


Where necessary to bolster capacity or add specific expertise, we may bring in additional carefully vetted associates from our network.